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Beauty Industry

Jack Black Line Extension

The face cream is designed to fight dry skin and aging.

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By: Jamie Matusow

Editor-in-Chief

Jack Black introduces its Dry Erase Ultra-Calming Face Cream in February 2012 at select retailers and online. Dry Erase, which comes in a bright blue tube with silver cap, is made to mimic the structure of natural skin lipids by locking in essential moisture and helping to repair and replenish skin’s natural protective barrier. The product includes ingredients such as Hydromanil, Aloe Vera Leaf Juice, SymRelief, Rice Bran Extract, and Vitamins C & E. It retails for $38.00 (2.5 oz. tube) and is available at Nordstrom, Neiman Marcus, Bloomingdale’s, Saks Fifth Avenue and getJackBlack.com.

“With the launch of Dry Erase Ultra-Calming Face Cream, we’re providing a potent moisturizer that can easily fit into any no-nonsense routine,” said Patricia Finn, vice president of marketing.

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